Pure London x JATC 2024. 14 – 16 July 2024. Olympia Events, London, UK.
Pure London x JATC is the UK’s largest festival of Fashion. Pure London x JATC provides a global platform for brands and designers to meet with the buyers that matter most to their business. Each season, industry professionals from over 65 countries join us at the iconic Olympia London to discover the future of fashion. We bring together the brightest minds in the industry twice a year to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections. Pure London x JATC provides a global platform for brands and designers to meet with buyers who matter the most to their business and connect. Join the next edition as we arrive back at the iconic Kensington Olympia in London, 14-16 July 2024.
Why Visit the UK’s largest festival of Fashion?
Pure London x JATC is the UK’s leading fashion trade event held at the beautiful, iconic and architecturally significant Olympia London. Held in the heart of London – known as the Fashion City for a reason, it’s where fashion is born and celebrated. Catering to all fashion buying needs, Pure London x JATC features a carefully curated lineup of the most coveted and exciting UK and international brands across womenswear, menswear, accessories, shoes, jewelry, beauty and lifestyle. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trends information.
Why Exhibit Fashion Trade Event?
Held in the fashion capital, Pure London x JATC provides an exciting global platform for brands and designers to meet with some of the biggest UK and international buyers.
We aim to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.
