China (Shenzhen) International Brand Underwear Fair (SIUF) 2025, 25 – 27 March 2025, Shenzhen Convention $ Exhibition Center, Shenzhen, China
China (Shenzhen) International Brand Underwear Fair (SIUF) and the China Intimate Apparel Culture Week are the yearly events, which be authorized by Ministry of Commerce of the People’s Republic of China, and presented by Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and the Shenzhen Underwear Association, with the support of Guangdong Textile Association. China (Shenzhen) International Brand Underwear Fair (SIUF) and the China Intimate Apparel Culture Week are the yearly events. SIUF is an international high-quality business platform integrating underwear brand promotion, cultural communication, display and trade, high-end dialogue and market development in Bra/Body shaping underwear/functional underwear/health underwear/sports underwear/lactation underwear/men’s underwear/underpants/Home clothes/Pajamas/body warmer/T-shirt/socks/swimsuit/beach wear/baby wear/children’s wear/towel/Yarn/lace/embroidery/surface accessories/underwear accessories/sewing equipment/underwear design related.
After 19 years of accumulation and development, SIUF has grown into the largest and the most influential professional brand of underwear fair in the world. During the culture week and the fair, SIUF would carry out large-sized industry-related public relations promotion activities, including awards ceremony, forums, fashion show and design & model competitions, all of which would deliver an unprecedented brand gathering in China underwear industry.