Active Collection Features and Pricing
The Montreal-based brand launches Active, an extension of their highly successful division, OFF-DUTY. Available at over 200 GARAGE retail locations throughout the United States and in Canada,
MONTRÉAL, July 22, 2024 / CNW – GARAGE, a banner of Groupe Dynamite Inc. (GDI), a leading Gen Z fashion brand, is pleased to announce the extension of their Off-Duty category, Active.
Designed for the “girls on the go” this Active drop features 15 styles including active sculpt zip up jackets, 3-inch booty shorts, flare leggings, and more. Sizes range from XXS – XL and the assortment is priced between $29.95 and $49.95. The Active collection is made from breathable fabric with smooth sculpting qualities and four-way stretch. Additional features include everything from removable cups and power mesh lining for enhanced support, to integrated pockets, and adjustable straps that offer two distinct wearing options.
Unique Fabric and Design Features of the Active Collection
To celebrate this launch, GARAGE is partnering with Ashtin Earle, sister of TikTok sensation, Alix Earle, to host an exclusive active event at SkyLoft in West Hollywood on July 24, 2024. The event will include a Pilates class led by renowned instructor Briar Nolet, bites provided by Erewhon, and will be attended by press and influencers.
Launch Event Details
“We wanted to create a complete lifestyle collection that mixes sculpting active fabrics and the softest fleece to outfit our customers throughout all aspects of their busy lives,” says Bobbi Wendland, Senior Product Manager, Lifestyle. “We’ve experienced success with our loungewear options and aim to elevate the collections even further.”
Statements from GARAGE Executives
“We’re already outfitting our customer for all other aspects of her life, whether that’s work, school, going out, or lounging. We want her to feel empowered by GARAGE when she’s moving, too,” says Sola Desgagne, Director of Marketing. “When launching this collection, we wanted to partner with a girl doing it ALL in Garage. Ashtin is the IT Girl, growing her influence all while balancing school, work, family, working out, and very active social life, making her the perfect partner to showcase feeling confident in our products during every step of her busy life.”
