Mango Reopens Zurich Store with New Med Concept
- The company reopens its store in Bahnhofstrasse, the most important street in the center of Zurich, under the Mediterranean-inspired New Med concept, which aims to reflect the spirit and freshness of the brand.
First New Med Concept Store in Switzerland
- This is the first store in the country to feature the New Med concept, which is present in Mango’s main stores around the world.
- The point of sale, which has a selling space of 640m 2, stocks products from the Woman line exclusively.
- Mango closed in 2023 with 93 points of sale in Switzerland, as well as an online presence via its online channel and other marketplaces.
Barcelona, 19 April 2024
Mango, one of Europe’s leading fashion companies, continues with its brand consolidation plan and strengthens its presence in Switzerland by reopening its Zurich store located at numbers 82-86 Bahnhofstrasse, the most important street in the city center and one of the most expensive and exclusive shopping streets in the world.
Renovation and Sustainability
The renovation of this point of sale, which has a selling space of 640 square meters and stocks products from the Woman line exclusively, marks the arrival in the country of the New Med concept, aimed to reflect the spirit and freshness of the brand and strongly influenced by Mediterranean culture and lifestyle. Sustainability and architectural integration are key to this new design, which is why new stores feature elements such as eco-efficient lighting heating and ventilation, and a design that incorporates sustainable materials such as natural paint.
Customer Experience and New Features
Daniel López, Mango’s Expansion and Franchises Director, points out that “with the refurbishment of our store in Zurich we want to offer our customers a welcoming environment to enjoy unique and personalised experiences. The New Med concept conceives the Mango store as a Mediterranean home, with different areas (rooms) in which warm tones and neutral color bases predominate and are combined with traditional, artisanal, sustainable, and natural materials, such as ceramic, tufa, wood, marble, esparto grass and leather”.
Enhanced Store Features
With the store refurbishment, Mango has created a new fitting room area, increasing its size to make it more functional, while equipping them with adjustable lights. New technologies and services have also been added to improve the customer shopping experience, as well as RFID technology for better stock control.
Mango’s Presence in Switzerland
Mango closed in 2023 with 93 points of sale in Switzerland, as well as an online presence via its own online channel and other marketplace.
About Mango:
Mango, one of Europe’s leading fashion groups, is a global company with design and creativity at the heart of its model and a strategy based on constant innovation, the pursuit of sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed in 2023 with a turnover of 3.1 billion euros, with 33% of its business coming from the online channel, and a presence in more than 115 markets.
